Photography Magazine | Brand Identity & Magazine Editorial | School Project
Frame it
Completed for a school project, my goal was to design a nostalgic yet modern magazine that blends classic photography traditions with contemporary functionality.
The concept emphasized structured layouts with quirky accents to balance professionalism and creativity.
Challenges included creating a scalable brand identity that could expand beyond a single issue and developing visual elements that add value and personality.
The result is a cohesive editorial system that feels both timeless and innovative, engaging photography enthusiasts with clarity and character.
The Brand Identity
With brand expansion in mind, the logo is designed to accommodate branches above and below the primary wordmark in place of the tagline (as demonstrated with “magazine”).
Colours
Typefaces
Franie
For official headlines.
Nitti Typewriter
For subheadlines, bylines & captions.
Nitti Typewriter - Cameo
For accent text and highlighting.
Proxima Nova
For body copy.
Timeless
Innovative
Original
Enaging
Quirky