Photography Magazine | Brand Identity & Magazine Editorial | School Project

Frame it

Completed for a school project, my goal was to design a nostalgic yet modern magazine that blends classic photography traditions with contemporary functionality.

The concept emphasized structured layouts with quirky accents to balance professionalism and creativity.

Challenges included creating a scalable brand identity that could expand beyond a single issue and developing visual elements that add value and personality.

The result is a cohesive editorial system that feels both timeless and innovative, engaging photography enthusiasts with clarity and character.

The Brand Identity

With brand expansion in mind, the logo is designed to accommodate branches above and below the primary wordmark in place of the tagline (as demonstrated with “magazine”).

Colours

Typefaces

Franie

For official headlines.

Nitti Typewriter

For subheadlines, bylines & captions.

Nitti Typewriter - Cameo

For accent text and highlighting.

Proxima Nova

For body copy.

Timeless

Innovative

Original

Enaging

Quirky

The Editorial

Inspired by the “barcode” on 35mm photo strips, these ID codes are unique to each article.
QR codes link to products throughout the magazine, and high resolution photos at the end of the articles.