Frame it – RP Digital Design Portfolio

A nostalgic photography magazine with room for brand expansion. The theme is minimal and modern with light and quirky accents.

Editorial Magazine

School Project

The Brief

Frame it

Photography Magazine

Frame it is a cultural hub for photography enthusiasts, fostering creativity, connection, and inspiration within the global photography community.

Target Audience: Young classic photography enthusiasts who embrace old-school traditions.

Creative Direction: Objective and Quirky – Balance the professional and informative voice and messaging with a timeless but spirited, fun, and slightly unusual aesthetic.

Deliverables: A full magazine issue

Inspired by the “barcode” on 35mm photo strips, these ID codes are unique to each article.

QR codes link to products throughout the magazine, and high resolution photos at the end of the articles.

The Brand

Purpose

We honor timeless tradition while embracing modern technology to foster creativity, connection and inspiration within the global photography community.

Values

Originality

We celebrate innovation, experimentation, and artistic expression, encouraging photographers to push the boundaries.

Quality

We take and learn from tried and true sources; classic techniques, proven principles, and pioneer photographers.

Community

We believe in the power of community and networking for support, growth and collaboration.

Target Audience Personas

Alex
Age: 18-24
Income: moderate
Values: Creativity | Self Expression | Tradition
Interests: 35mm Photography | Photojournalism | Storytelling

Taylor
Age: 25-30
Income: moderate to high
Values: Quality | Networking | Innovation
Interests: Digital Photography | Landscape & Nature Photography | Tech Advancements

The Logo

With brand expansion in mind, the logo is designed to accommodate branches above and below the primary wordmark in place of the tagline (as demonstrated with “magazine”).