School Project
The Brief
Occamy
Cafe by day, Bar by night
We curate and craft magical experiences that inspire and delight.
Target Audience: Young luxury lovers of craft coffee, artisanal cocktails, and immersive experiences.
Creative Direction: Imaginative & Sophisticated – Combine the vintage charm of the 1930s with the whimsical enchantment of fantasy art and embellishments.
Deliverables: Full branding suite, an online presence, and brick-and-mortar space and product concepts.
The Brand
Purpose
We provide an immersive and enchanting coffee and cocktail experience that transports you to a fantasy wonderland.
Values
Quality
We deliver exceptional quality and craftsmanship to ensure superior products and services.
Atmosphere
We create authentic and immersive experiences that invite people to relax, connect, and escape.
Community
We build a community that fosters a sense of belonging through shared interests and activities.
Target Audience Personas
Avery
Age: 30-35
Income: moderate to high
Values: Quality | Socializing | Culture
Interests: Premium Coffee & Liquor | Art & Film
Age: 20-30
Income: moderate
Values: Authenticity | Community | Adventure
Interests: Themed Activities | Fantasy Literature
The Logo
The logomark is the face of Occamy; a whimsical magical creature that melds seamlessly into the wordmark.
The TYPE
MADE Sunflower
For official headlines and accent text.
Sofia Pro
For official body copy.
Storybook
For inspiring key words or accents.
Luminari
To compliment Storybook in inspiring text.
The COLOUR
CHESTNUT
AQUA
ANTIQUE BRASS
DUCK BLUE
CAPUT MORTUUM
ALBESCENT WHITE
Enchanting
Imaginative
Refined
Enaging
Timeless
The ELEMENTS
