A complete branding package for a pacific coast health club and spa. The theme is calming ocean waves with a full array of versatile assets for printed stationary and merchandise, as well as digital files ready for a website and social media.
Personal Project
The Brief
Pacific Calm
Health Club & Spa
A lifestyle gym with traditional gym services, yoga classes, and a full-service spa.
Location: Pacific West.
Target Audience: People of all ages committed to a beautiful and healthy lifestyle, with a moderate to high income.
Creative Direction: Calm & Kind – A soothing balance of smooth movement and peaceful stillness, with an honest and friendly undertone.
Deliverables: Full branding suite, an online presence, and product concepts.
The Brand
Purpose
We merge the stimulating power of movement with the calming influence of stillness to inspire moments of personal care and growth.
Values
Quality
We deliver exceptional quality and craftsmanship to ensure superior products and services.
Atmosphere
We create authentic and immersive experiences that invite people to relax, connect, and escape.
Community
We build a community that fosters a sense of belonging through shared interests and activities.
Target Audience Personas
Morgan
Age: 25-45
Income: moderate to high
Values: Balance | Mindfulness | Nature
Interests: Yoga | Skincare | Meditation
Spencer
Age: 45-65
Income: high
Values: Active Lifestyle | Family & Community | Preventative Health & Wellbeing
Interests: Physical Activities | Wellness | Fitness
The LOGO
The logomark conveys the smooth movement of pacific waves in the shape of the brand name initials.
The TYPE
Paganini
For official headlines and accent text.
Paganini Italic
For sub headlines and accent text.
Futura
For body copy.
The COLOUR
ISABELLINE
PERSIAN GREEN
SKOBELOFF GREEN
DESERT SAND
DARK CYAN
PEACOCK BLUE
Enchanting
Imaginative
Refined
Enaging
Timeless
The ELEMENTS
