OVERALL EXPRESSION
OVERALL EXPRESSION
Lead with Purpose.
Embodying creativity and conscientiousness, our comprehensive branding seamlessly transitions from practical to inspiring applications.
THE LOGO
THE LOGO
More than a Mark.
A fusion of geometric typography, our logo reflects our commitment to clarity, confidence, and diligence.
THE TYPE
Out of the Dropdown.
In various weights and styles, these three typefaces form a harmonious typographic system that ensures adaptability across a range of design applications.
THE TYPE
THE COLOUR
THE COLOUR
Hues Speak Louder.
This deliberate balance of class and spirit reflects our commitment to creative, clear, and confident communication.
THE elements
THE ELEMENTS
Adding Flair to Form.
Explore a range of expressiveness, from colourful and energetic to professional and restrained, with a broad portfolio of patterns, textures, and gradients.
PURPOSE
I empower people to define and communicate their purpose.
MISSION
I design comprehensive brand identities that communicate clearly and resonate deeply.
VISION
I aim to inspire a movement toward purpose-driven choices, actions, and identities that empower people to cultivate meaningful connections with themselves and others.
VALUES
Purpose
Align with the core purpose.
Individuality
Personalize products and services.
Communication
Foster understanding and build trust.
Conscientiousness
Ensure a high-quality foundation.
Versatility
Create multi-purpose design solutions.
Creativity
Inspire originality through discovery.
STRATEGY
TARGET AUDIENCE
Young to middle-aged new or growing entrepreneurs with a moderate to high income ready to invest in a professional brand system to level up their business.
UNIQUE SELLING PROPOSITION
I distinguish myself by employing a strategic and comprehensive approach to design that not only produces quality deliverables, but also a confident experience.
DIRECTION
practical
but not boring
clean, smooth curves that represent adaptability & curiosity
SYMBOLISM
gears & cogs
light bulbs
grid dots & lines
hexagons
puzzle pieces
bold
but not aggressive
a light yellow or orange hue to emulate warmth and empathy
light and dark mode to signify flexibility & versatility
PERSONALITY
creative
imaginative
conscientious
reliable
open-minded
adaptable
spirited
but not careless
a spark of colour to instil creative energy
navy blue that is professional, confident & trustworthy
MESSAGING
a geometric theme to portray the analytical & strategic approach
